Hilton a Brand?

I heard today that Paris Hilton considers herself a brand.

"I thought it was cute to play a dumb blonde [on the Simple Life]," she tells Newsweek. "On TV, I do it because it's funny. I consider myself a businesswoman and a brand."

Umh.

Well, Mom's got a new show based on her name and I don't think it's the hotel positioning that got her there.

What do you think?